Well, at least they try. The common advice out there is to "keep the main thing, the main thing", as some internet guru would say.

Their thesis is that other things you might want to do are "shiny objects" and basically, distract you from growing one thing at your full potential.

In life, though, there are multiple paths to achieve your goals.

If your goal is to have 10,000$ MRR, you can go 0 to $10k with one product, or 0 to $1k with 10 products. You just have to find out which one is easier for you.

I'm not against focusing, just not on one thing only.

I believe we are capable of focusing on multiple things and in fact, I think there are benefits to running multiple things in parallel.

Moreover, focusing on one idea means adding to it, most of the times non-essential features. Instead, I like to build via negativa.

In addition, through the years I've discovered that I like to start things, so I'm optimizing for that.

Again, a mainstream advice. Everybody tells you that you need a team to scale.

You need to start delegating: you need to hire people who know hopefully more than you, and put them in key positions so you can free up more time to spend on high-leverage activities.

That's cool, but the people you hire will never be as invested as you are in your business..

This is very much a mainstream advice that everybody gets from Jeff Bezos. Amazon, in facts, puts the customer at the center of everything they do.

The problem is.. Amazon is a beast!

I learned not to compare myself to people who are on page 100 when I'm only on page 1 of the book..

Amazon can and should put customers first because it has the resources to do so, and keep the "flywheel" spinning.. you, on the other hand, probably have no resources and no flywheel, yet!

When you are running a business alone, you are wearing many hats: you are the product manager, the accountant, the media buyer, the CEO, the CTO, etc..

Guess who the most important person in your business is? That's you. You should always protect yourself by paying yourself first and investing in yourself first.

In fact, I believe every business should serve the entrepreneur - NOT the other way around.

Don't get me wrong, I still like to under-promise and over-deliver to my customers, specifically by front-loading a lot of the work.